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Google Analytics User Community Kickoff Event

When: Friday, February 12, 2010

Where: Mann Assembly Room & Foster Auditorium, Paterno Building

Cost: Free

Twitter hastag: #psuweb #gauc

Blog, delicious, social media tag: psuweb, gauc

What are others saying and reading?

Agenda

8:00-8:45

Refreshments & Registration
Mann Assembly Room

 

 

8:45-9:00

Welcome
Jennifer McCauley, Libraries
Foster Auditorium & MediaSite: http://live.libraries.psu.edu

 

 

9:00-9:50

What is Google Analyics and Why Use It? (Panel Discussion)
Shelby Thayer, Outreach Cindy Carey, TNS, Kevin Harwell, Libraries, & Tim Simkins, Ag

What is the purpose of Google Analytics?  Why use it?  What do you get out of it?
Foster Auditorium & MediaSite: http://live.libraries.psu.edu

 

 

10:00-10:50

Leveraging Google Analytics: Understanding your Visitors for Actionable Intelligence (Presentation)
Kyle James, Hubspot, .eduGuru

Solid analytics when interpreted correctly provides you with true information about site visitors and how they use your site. Analytics can be used for trend analysis, benchmark comparison, direction for future development, and justification for spending on certain areas. Analytical data, when presented correctly, is something that administrators and decision makers can grasp and act on instead of hunches and speculation. When you can show that x number of people viewed a page or submitted a form it is much easier to get funding for a project instead of a hunch feeling. Understanding what data is valuable and how to present it in a non-technical manor can be a challenge, but worth the effort.
Google Analytics is a very powerful enterprise web analytics solution that can be use for free. Much of this presentation will focus on how to leverage that specific tool, but the ideas can be abstracted to apply to any other web analytics tool. The following will be covered:

 

 

11:00-11:50

Web Analytics Methodologies (presentation)
Joshua Ellis & Shelby Thayer, Outreach
How do different web analytics tools work? How do they collect data? What's the difference between using page tags (like Google Analytics), logfile analysis (like AWStats), and even those that use a hybrid (like Urchin)? What are the limitations and potential privacy concerns? Join us for a short presentation and discussion.
Foster Auditorium & MediaSite: http://live.libraries.psu.edu

 

 

12:00-1:15

Lunch (on your own)

 

 

1:30 - 2:15

GA Implementation (Breakout Session)
Joshua Ellis, Outreach, Andrew Calvin, Libraries, [Rob Porter or Erik Rose?], Weblion

Description TBA
W211 Pattee

New Users (Breakout Session)
Shelby Thayer, Outreach, & Nikki Massaro Kauffman, Libraries

Overview of Google Analyitcs as well as practical group activity for new users on how to use metrics.
Presentation
Activity

315 Pattee

Reporting (Breakout Session)
Vicki Brightbill & Karen Schwentner, Libraries, Mark Heckel, ITS Training Services, & Russ Souchak, Libraries

Description TBA
302 Paterno

2:30 - 3:15

GA Discussion (Wrap-Up)
Moderated by Shelby Thayer, Outreach & Jennifer McCauley, Libraries

  1. How do we move forward? (Web Analytics Wednesdays?)
  2. Should we widen this to analytics in general?
    Mann Assembly Room

 

 

Presenters

  • Andrew Calvin, Libraries
  • Cindy Carey, TNS
  • Joshua Ellis, Outreach
  • Kevin Harwell, Libraries,
  • Mark Heckel, ITS Training Services
  • Kyle James, Hubspot, .eduGuru
  • Nikki Massaro Kauffman, Libraries
  • Jennifer McCauley, Libraries
  • [Rob Porter or Erik Rose?], Weblion
  • Tim Simkins, Ag
  • Russ Souchak, Libraries
  • Shelby Thayer , Outreach

Registration

Limited to 40 Non-Presenting Attendees

Add your information below to sign up:

 

Name

Department

Contact Info (Email, Phone, etc.)

1.

Beth Collitt

University Health Services

bjb154@psu.edu, 865-7921

2.

Tara Tallman

Outreach

tat144@psu.edu, 865-7600

3.

Christina McNeill

Outreach

cmb244@psu.edu, 863-8333

4.

Christian Vinten-Johansen

WebLion

cjohansen@psu.edu
814.863.4574

5.

Pam Edmonston

Registrar

pss138@psu.edu, 863-9412

6.

Tara Caimi

ITS Training Services

tmc187@psu.edu, 814-865-0817

7.

Audrey Romano

Education Technology Services

acr117@psu.edu, 37765

8.

Robin Smail

Education Technology Services

rvs2@psu.edu

9.

Stephen Tuttle

Liberal Arts Outreach

srt142@psu.edu 867-1375

10.

Paul Rentschler

Huck Institutes of the Life Sciences

par117@psu.edu

11.

Ed McGowan

Student Affairs

edmcgowan@psu.edu

12.

Scott Welliver

A&BS Marketing Office

srw154@psu.edu

13.

Michael Miller

WebLion

michael.miller@psu.edu

14.

Heather Summerlin

Liberal Arts

hms181@psu.edu, 865-3412

15.

Christopher Thomas

Liberal Arts

clt16@psu.edu

16.

Chuck Herd

Outreach Grants and Contracts

cch1@outreach.psu.edu, 863-7961

17.

Joe Bigler

College of Education(Education Technology Center)

jeb6@psu.edu 865-1560

18.

Joe DeLuca

Eberly College of Science

jdeluca@psu.edu 7-3732

19.

David Cochrane

College of Education(Education Technology Center)

dpc3@psu.edu, 5-0474

20.

Hannah Morris

University Health Services

hxm161@psu.edu, 5-7921

21.

Thomas Wilson

WPSU

tgw108@psu.edu, 863-9602

22.

Carl Schaad

ORIS, Office of VP for Research

carls@psu.edu, 5-1557

23.

Lynne Shala

College of IST

ldg105@psu.edu, 5-4447

24.

Caroline Pryor

World Campus

cdp15@psu.edu, 5-7600

25.

Steven Smith

Department of Chemical Engineering

sws139@engr.psu.edu
3-4961

26.

Deb Metzel

ITS, Consulting & Support Services

dam3@psu.edu, 5-8662

27.

Jim Leous

ITS Emerging Technologies

leous+wa@psu.edu, +1 814 863 7206

28.

Ron Dascenzo

College of Communications

rmd103@psu.edu/ 5-1233

29.

Paul Yeager

Administrative Information Services (AIS)

pwy1@psu.edu / 5-8783

30.

Tom Harrington

Administrative Information Services (AIS)

tph134@psu.edu / 3-9990

31.

Frank Schrader

University Libraries Access Services

fss1@psu.edu    ph: 863-1363

32.

Sydney Bennington

University Libraries Administration/HR/Business Office

sbennington@psu.edu; 3-5448

33.

Stephanie Movahedi-L.

University Libraries Architecture & Landscape Architecture Library

qum7@psu.edu; 3-0511

34.

Doris Stover

University Libraries Arts & Humanities Library

dgh8@psu.edu, ph: 3-1339

35.

Sherry Roth

University Libraries Earth & Mineral Sciences Library

ssr11@psu.edu

36.

Jenny Litz

University Libraries Education & Behavioral Sciences Library/Pennsylvania Center for the Book

jvl6@psu.edu

37.

Linda Struble

University Libraries Engineering Library

lms27@psu.edu, 3-1886

38.

Helen Smith

University Libraries Life Sciences Library

hfs1@psu.edu

39.

Chris Adams

University Libraries News & Microforms Library

cda11@psu.edu

40.

Ann Thompson

University Libraries Physical & Mathematical Sciences Library

alt6@psu.edu 5-3715

41.

Albert Rozo

University Libraries Preservation

axr25@psu.edu   5-9698

42.

Stefanie Seasholtz

College of Health & Human Development (Methodology Center)

sxs551@psu.edu, 5-1223

43.

Margaret Smith

ITS

mes8@psu.edu, 3-8125

44.

Cynde Fleagle

ITS MAC, and This Squirrel (partial day due to prior committment)

cys7@psu.edu, 5-9420

45.

Sara Brennen

Research Communications

sbrennen@psu.edu, 5-3477

46.

Dave Housley

World Campus

ddh16@psu.edu, 5-7600

47.

Guy Heckman

Smeal College of Business

gch10@psu.edu, 5-0366