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Profiles v. Accounts in Google Analytics

Added by LAURA NICOLE MASSARO KAUFFMAN , last edited by LAURA NICOLE MASSARO KAUFFMAN on Sep 30, 2009 13:24


Profiles v. Accounts in Google Analytics

What is a Profile?

A profile is a group of rules and settings that define a report.

For more detailed definitions, consult the Getting Started Guide.

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What is an Account?

An account is a collection of profiles.

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Do not confuse this with the email account you use to log in to Google Analytics.

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How Are the Libraries Configured? (Libraries Staff-Specific)

The Libraries Google Analytics consists of one account titled psulibraries and multiple profiles. These profiles include:

  • Libraries Profile - provides all stats for www.libraries.psu.edu pages that can then be filtered for specific units/departments
  • Research Guides - provides access specifically to the research guides portion of the Web site that can then be filtered for specific subject areas
  • Intranet Profile - provides all stats for intranet.libraries.psu.edu that can then be fintered for specific units/departments

Optional profiles (data on these profiles is available for specialized users):

  • The CAT - provides stats on usage of The CAT. Because most transactions are session-based, the data is only useful for very general info such as hits per month. Director's Station can provide more explicit statistical information for The CAT. Please work with Michelle Dzyak on CAT statistics.
  • Digital Collections - various profiles exist providing data on usage of our digital collections such as CONTENTdm, DPubS, and the main Digital Collection site on www.libraries.psu.edu. Please work with Karen Schwentner to gain access/interpret statistics related to digital collections.

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How Do I View Profile Data?

  1. Login to Google Analytics.
  2. After logging in, click on the account (i.e.;.psulibraries).
  3. Select a profile (i.e.; Research Guides) and click the View Report link.
  4. You will be taken to the selected profile's dashboard.
  5. To view a different profile, use the View Reports drop-down menu. Click on a different profile.

For a video demonstration, use the Interface Navigation Tutorial Chapter 4.

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